Insight-BASED DESIGN
With an abundance of creative tools for all, professional design is entering an exciting era of nuanced-based creating, where aesthetic strength comes from perfecting how a design makes us feel and how it relates to each company or project.
Graph Brands is a branding agency of classically-trained designers who use emotion, artistry, and market insights to thoughtfully create visual representations of ideas that are truly special.
We create all the visual assets needed to start a new brand or refresh an existing one.
The Graph Approach
a logo based on the electric grid layout for an energy company.
Branding based on the feeling of utility and power of the sun for a b2b solar company.
A logo that feels like it moves for a dancewear company.
We start with an insight and design brand IDs that are as thoughtful about their markets and customers as their founders.
PROCESS
FAMILIARIZE
With Your Brand
We talk with you about your brand.
We ask what you want people to feel when they see it. Is there anything out there that reminds you of that feeling — a song, a photo, a person?
With Your Market
We study your competitors and the people who might buy or talk about your brand.
ITERATE
Our designers graph out designs that emulate the feeling of your brand and can be thoughtfully positioned in your market.
With you, we review initial directions and choose one that feels right. We tweak the direction based on feedback, and then the magic occurs.
Your brand, in focus.
DELIVER
We put all of your brand assets in an intuitive and secure digital folder that’s easy to integrate into your marketing, PR, and other branded touchpoints.
MAINTAIN
Some brands ask us to keep time always available for future work. If you have a regular flow of new initiatives or products this might be helpful.
talent
The best designers are not all in the same city. Neither are we.
We are a contemporary fleet of designers around the world, each specializing in emotion-based design and stylistic strengths.
The Graph Brands rolodex is built with absolute diligence. To apply, please contact us for a Graph review. We have open calls on a need-be basis. Subscribe to our newsletter for updates.